Deepfake technology employs machine learning algorithms to fabricate videos or images by swapping faces or altering existing content, frequently resulting in deceptive and misleading visual material. This poses significant challenges for hiring practices, particularly as the process becomes quicker and more economical. Individuals utilizing deepfake technology could craft misleading job advertisements to gather personal data from applicants or damage a company's reputation. Moreover, they could exploit it to fabricate employee conduct in order to secure employment and gain entry to the organization's database and systems.

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